The Psychology of Color and Its Effect on Our Emotions

Studies have shown that red produces some of the strongest physiological and psychological responses. The bold vibrancy attracts our attention first and foremost, before any other color, and has been shown to give us energy, confidence, and passion. 

It’s not a coincidence that red can often be found in commercial advertisements for luxury items, such as sports cars. The fiery shade draws the viewer's gaze to the automobile, leading us to associate it with a feeling of power and confidence. 

Similarly, the next time you’re in the mood for burgers and fries, take time to notice the packaging design. Many fast food chains use red to grab consumers’ interest, subconsciously insinuating that their food will provide energy and satiation. 

Though this may all sound positive, the effects of this dominating color can also be detrimental. No other hue represents anger more than red. 

As red is more likely to heighten emotions, this also increases the likelihood of an influx of “negative” emotions– such as rage. On the physiological side, the warm tones have been shown to increase perspiration and heart rate. 

On the other end of the spectrum, blue produces the opposite effect. The cool tones have been found to reduce the pulse and even suppress appetite. This calming feat could be caused by our association with blue representations in nature– such as serene skies or tranquil bodies of water.

Blue goes hand in hand with feelings of trust and stability; wearing blue is believed to exude the air of collectedness and control.

However, perhaps due to its depressive nature in physiological function, blue is also linked to sadness. Just as with red, the context and setting in which blue is used has a drastic effect on the way it is perceived by both the body and mind. 

Yellow is unique in that it has a wide range of impacts on the brain’s functioning. The bright color can act as a point of mental clarity, splicing through the clutter of one’s thoughts. Its activation of the brain also enhances cognitive performance, specifically in relation to memory and problem solving.

Though mainly associated with happiness, an abundance of this hue can also steer people towards feelings of anxiety, restlessness, and agitation. This goes hand in hand with the anger of red as heartbeats steadily increase as a result of the mental stimulation caused by both colors.

Despite the fact that there isn’t much information on the “why” behind the effect these colors have on our mental and physical states, the phrase “everything in moderation” can be applied to the color wheel. Too much of anything– vibrant yellows to sullen blues– ultimately runs the risk of having an adverse effect on our emotions. 

However, we still can use what color psychology knowledge we have to our advantage. So, go wear that blue button-up during your next interview or business meeting, and see where the color wheel can take you.