At Large  April 8, 2021

VR Exhibition Van Gogh: The Immersive Experience Opens at AREA15

Courtesy of Laurent Velasquez.

View of Exhibition Van Gogh: The Immersive Experience at AREA15.

LAS VEGAS – Global sensation, Van Gogh: The Immersive Experience, is now showing to the public at AREA15, a dynamic, new art, events, and entertainment district located minutes from the Las Vegas Strip. 
Debuting in Las Vegas after international stops in Asia, the Middle East, and Europe, its arrival at AREA15 marks the first time a digitally immersive and virtual reality experience of this magnitude and complexity featuring the art of Vincent Van Gogh will be seen in the United States. In advance of its wider North American release in at least eight cities this year, including Atlanta, New York, and Boston, Van Gogh: The Immersive Experience is now exclusively showing inside The PORTAL, AREA15’s 360-degree, projection-mapped room designed for events, performances and digital art installations.
“This unforgettable exhibition is about stepping into a twenty-first-century portal into the world of a nineteenth-century painter,” said Michael Beneville, chief creative officer, AREA15. “I have to believe Van Gogh—a passionate, visionary artist who didn’t achieve fame until after his death—would be pleased knowing people today can enjoy his work this way.”

Courtesy Laurent Velasquez.

View of Exhibition Van Gogh: The Immersive Experience at AREA15.

On view now through July 5 at AREA15, Van Gogh: The Immersive Experience is a timed thirty-five-minute experience mapped specifically to fit the nearly 7,000-square-foot PORTAL. General admission tickets include lounge seating where guests are enveloped in sensational artistry, while VIP tickets include general admission plus VR goggles to experience “A Day in the Life of the Artist in Arles, France,” a virtual stroll alongside Van Gogh himself exploring the countryside settings that inspired his artwork.
Captivating a worldwide audience for more than four years in cities such as Brussels, Naples, Tel Aviv, Beijing, and Antwerp, Van Gogh: The Immersive Experience is an awe-inspiring 360-degree experience making visitors feel as though they have stepped into the famous artist’s masterpieces. The immersive experience invites guests to revel in a transcendent display of this nineteenth-century artistic genius’ life, work, and secrets as never before – all seen through high-resolution digital projections and an accompanying original VR experience. The uniquely atmospheric light and sound show features dazzling animations of more than 300 of Van Gogh’s works set to a custom score and punctuated by voice actors sharing poignant quotes from Van Gogh’s letters to his brother, Theo.
The production, brought to life by European entertainment producer, Exhibition Hub, which has produced more than seventy experiences around the world, and presented by U.S.-based Immersive Hub, is a culturally enlightening, educational experience appropriate for all ages. All attendees will abide by prevailing public health and safety protocols.
Van Gogh: The Immersive Experience will be on view Sundays, 10 a.m. to 10 p.m., Monday through Thursday, 3 to 10 p.m., and Saturdays, 10 a.m. to 6:30 p.m. The experience is closed Fridays. Adult tickets start at $35 with twenty percent off for military and seniors; children’s tickets are $19. Nevada residents receive additional discounts. VIP tickets, which include the VR experience, can be added to the general admission ticket for $10 more. Family-friendly ticket bundles are available at $80 for two adults and two children.
AREA15 and all its experiences follow the latest recommendations of leading health experts and government authorities, including the World Health Organization and Centers for Disease Control and Prevention. And true to the insatiable hunger for all things inventive and groundbreaking, AREA15 uses cutting-edge, state-of-the-art technology to help implement these recommendations, including an AI-driven thermal scanning platform that screens temperature accurately and non-invasively, detects the absence of a mask, and alerts staff when social distancing thresholds are not being met.

Courtesy of Laurent Velasquez.

View of an attendee and staff at Van Gogh: The Immersive Experience.

AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential entertainment district offering live events, immersive activations, monumental art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. With a growing collection of dynamic destinations including Dueling Axes, Emporium Arcade Bar, Lost Spirits Distillery, Oddwood Bar, “Wink World: Portals Into The Infinite,” Museum Fiasco, Rocket Fizz, Five Iron Golf, The Beast by Todd English, OZ Experience and anchor experience, Meow Wolf’s Omega Mart, AREA15 is an ever-changing art, retail and entertainment district attracting locals and tourists of all ages.
AREA15 represents a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York.
Since launching in 2015, Exhibition Hub has produced more than seventy exhibitions and immersive experiences around the world, reaching more than six million visitors. The company curates, produces, and distributes a large number of exhibitions across the globe, from Brazil to China, delivering experiences to wide audiences and adapting its productions to numerous types of unique venues: from museums to exhibition centers, galleries to shopping malls, and cathedrals, and historical sites.

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