At Large  February 18, 2026  Annah Otis

Emerging Art Fairs Expand The Persian Gulf’s Art Market

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Exterior of Louvre Abu Dhabi. License.

The Persian Gulf is witnessing unprecedented art fair expansions as major players like Art Basel and Frieze compete for dominance outside slower American and European markets. Despite the Middle East’s reputation for a thin collector base, vast individual wealth and recent government investments in art are drawing auction houses and dealers to the region.

While Art Dubai and Abu Dhabi Art were introduced in 2007, the region has largely struggled to establish art market infrastructure beyond a small handful of major auction house offices. Frieze’s acquisition of Abu Dhabi Art and plans to relaunch the fair as Frieze Abu Dhabi in November seem to indicate shifts in the environment. Art Basel is leading the way in this shift with their fifth premier event and newest show in Doha, which ran February 3-7, 2026.

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Steps of tapestry in the Qatar National Museum. License.

More than 17,000 visitors flocked to Art Basel Qatar’s inaugural edition to see 87 exhibitions from 31 countries and territories. Nearly half of both the private collectors who attended and the artists exhibited were from the Middle East, North Africa, or South Asia. The opportunity to reach new audiences was no doubt a draw for dealers struggling to defy a Western sales slump that has lasted for more than two years. Each exhibitor was asked to feature just one artist whose work could align with the theme of “Becoming.”

Whether or not Art Basel Qatar can definitively be called a success is unclear. Other Art Basel fairs have historically included closer to 200 dealers with established collector bases and well-publicized sales. In Qatar, the bulk of art patrons are part of the extended Al Thani family whose members are said to hold a collective $200 billion in wealth. Dealers also did not release confirmed sales lists to the media after previews. Whether this can be attributed to a desire for preserving buyer privacy in a more sensitive cultural environment or an indication of slow sales is hard to tell.

Yet, potential is undeniably high in the Persian Gulf. Qatar has the highest purchasing power per capita, and luxury spending is commonplace. A new quadrennial of contemporary art was recently announced by Qatar Museums and will open in November to align with Frieze Abu Dhabi. Interest in formal art institutions is also steadily increasing. The Zayed National Museum and the Natural History Museum both opened in December 2025, while Frank Gehry's Guggenheim Abu Dhabi is set to welcome the public later in 2026. Louvre Abu Dhabi has continued to draw crowds since its 2017 opening.

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A model for the Frank Gehry-designed Guggenheim Abu Dhabi. License.

Sotheby’s has been the most notable beneficiary of the Middle East’s growing art scene. Their “Origins II” auction included the sale of a painting titled Coffee Shop in Madina Road by Saudi artist Safeya Binzagr for $2.1 million after the buyer’s premium, setting a new auction record for a Saudi artist. Eight other pieces by Saudi artists were part of the sale, in addition to works by Western artists like Pablo Picasso and Andy Warhol, which together drew a sizable cohort of Saudi Arabian buyers. However, Western collectors and art were still vastly over-represented.

The Middle East is betting that museums, fairs, and auctions can reverse-engineer demand among populations whose wealth would make them natural patrons to the arts. It may take years to determine if this bet pays off. In the meantime, cities like Doha and Dubai can expect to receive much more attention from the global art world.

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