“L.A. has all the things that make it a fantastic art capital,” Siddall tells Art & Object. “The only thing it doesn't have, and we're bringing it with Frieze, is this spot on the calendar that ties all of these things together and brings the eyes of the world to L.A. and its incredible art scene for the week.”
A deluge of biblical proportions threatened to swamp the fair on preview morning, but the show blithely carried on, with works going for substantial sums before the day was done. Hauser & Wirth sold Mike Kelley’s Unisex Love Nest installation for $1,800,000. Yayoi Kusama’s Infinity Nets (B-A-Y), fetched an asking price of $1.6 million. L.A. Louver sold three of five works by Gajin Fujita at $40,000, $45,000 and $250,000, and a 1967 work on paper by Alexander Calder went for $200,000.
According to Siddall, 49 of 70 exhibitors have not shown in an L.A. art fair in the past five years, and 30 percent of the galleries have a local presence, including Hauser & Wirth, Blum & Poe, Sprueth Magers, and L.A. Louver, part of a plan to bring the city into the fair.