Hauser & Wirth is just one of the many galleries who have taken steps to transform the art book publishing industry in recent years. Many mega-galleries have adopted publishing as a way to further their artist’s message and enrich art historical scholarship in their own ways.
Take David Zwirner Books, Pace Publishing, or Gagosian’s Quarterly Magazine. These publishing arms allow galleries to create publications that serve as powerful marketing tools, elevate an artist’s visibility, and attract collectors, scholars, and art enthusiasts alike.
Most galleries that have taken on publishing, have opted to offer publications online or at their front desks including David Zwirner, Pace Publishing, and Lisson’s online bookshop, among others.