The Dali partnered with Goodby Silverstein & Partners (GS&P) of San Francisco to bring the master of Surrealism back to life. The project began by sorting through hundreds of interviews, letters, quotes and existing archival footage from the prolific artist. GS&P then used more than 6,000 frames and over 1,000 hours of machine learning to train an AI algorithm to learn aspects of Dali’s face. The AI then generates a version of Dali’s likeness to impose on an actor’s face and expressions, followed by meticulous sound engineering to sync Dali’s actual words with the new footage. The result is over 45 minutes of new footage from the reimagined Dali, spanning 125 videos, for thousands of combinations, so each visitor may experience completely different interactions with Dali.
“What ‘Dali Lives’ adds is a sense of emotion,” says Dr. Hank Hine, Director of The Dali Museum. “If visitors can empathize with this man as a human being, then they can relate to his works much more directly and much more passionately. It’s a special entry into Dali’s spirit, allowing visitors to engage with the artist in a completely revolutionary way.”
This project, inspired by Salvador Dali himself, demonstrates The Dali’s commitment to staying on the forefront of technology. Just as Dali explored myriad media and new artistic avenues to express himself, The Dali Museum continues to use cutting-edge technology to educate visitors about Dali’s life and works to further preserve his remarkable legacy.