FRANKLIN, Mass. – Bruce Wood was surfing the Internet one day and found himself watching a video of sparkling earrings twirling around in a jewelry advertisement. Then it hit him: “In our gallery, we have a rotating pedestal for showcasing sculptures that are best seen in the round,” he said, “but the inspiration for adding videos to our online catalogs came from that jewelry video.”
Wood is the owner of 500 Gallery in Franklin, an auction house that specializes in fine art originals and attributions. It is about to make its initial foray into African tribal art with the first in a series of auctions planned for Wednesday, September 30th. The sale is online-only so, of course, showing each item in its best possible light involved taking crisp, multiple photos per lot.
But watching that jewelry video sparked a thought. “It occurred to me that simple videos would give people a great experience of the three-dimensionality of sculptures, and help them make sense of all the detailed photos – front, back, sides, etcetera – in the catalog listings,” Wood said. I made a few videos of some of my favorite tribal art pieces and popped them onto YouTube.”