ArtLab’s global team combines existing Hauser & Wirth staff with new employee experts, and consultant support based in London, New York, and Los Angeles. HWVR is a first in the art world because it uses a bespoke technology-stack, not found in any other single industry. Drawing from techniques applied in architecture, construction and video-game authorship, the tool creates true-to-life scale and accuracy, as well as the authentic look, feel, and interactivity of Hauser & Wirth’s galleries. HWVR builds the virtual 3D space from the ground up at a pixel level, rather than relying on combined photos, which gives an unprecedented level of flexibility. ArtLab has also developed software to convert the gallery’s database of artworks into 3D assets.
Iwan Wirth says: "Many of the best innovations are driven by necessity. When we created ArtLab and first began developing the HWVR art experience, our primary goal was to develop technology that would help our artists visualize the spaces where their exhibitions would be presented. We were equally motivated by a desire to plan exhibitions for our locations around the globe in a way that would reduce the amount of travel and transportation. Given the current situation, with so many in essential self-isolation, we are accelerating the launch of ArtLab’s programs with a new approach to virtual reality exhibitions that can engage as many people as possible and bring them together while we’re all apart."
