“FOG is a very special jewel in the crown of art fairs,” says Frish Brandt, President of Fraenkel Gallery. A major San Francisco art gallery and longtime FOG participant, Fraenkel Gallery has spent the last forty years promoting photographic pioneers and other exceptional artists, exploring photography's role in the evolution of art and building diverse artistic communities.
Brandt explains what makes FOG so special: the care taken curating galleries and the care galleries take, in turn, choosing selections, “is evidenced each and every day at the fair. This is a fair where a wide range of visitors come not just once, not just twice, but often more than three times and each time they are rewarded with a consistently high level of offerings that change each day, keeping the experience fresh and thought-provoking. The scale of FOG allows visitors a refreshingly deep dive into a range of works from each of the well-chosen participants. SF FOG is more of a dance than an art fair because of the interpersonal scale matched by the high level of intention on everyone's parts—the organizers, the gallerists, the visitors.”