Letter from fair Director Alex Mitow:
"It was important to us not to return to Miami Art Week unless we could provide real value for the emerging artists and galleries who make up our exhibitor base, as well as easy access for both local collectors and those visiting from around the globe. With a location on the sand in Miami Beach adjacent to SCOPE and Untitled and a 5 minute Uber or CitiBike from the main Art Basel fair, I can confidently say that we can.
Art should be about experiencing wonder and discovery, being enlightened and excited. Too many fairs and galleries get wrapped up in art world politics and forget their prime duty: to connect the work of talented artists with people who love and appreciate it. That’s the mindset we are seeking (and succeeding) to correct.
We have been - and always will be - the boutique fair to big box fairs like Art Miami and Art Basel. Even as we expand to give our exhibitors room to spread out, we maintain a cap of 40-80 exhibitors and carefully curate each fair as a unique exhibition. So there’s a lot to see, but the visitor can still digest it, and know the work is quality because we pay more attention to that than many of the bigger guys on the block are able to do. Superfine! Miami Beach will heavily leverage the performing arts - both from Miami and around the globe - to create a highly immersive environment that’s a respite from typical art fair fare.
Being on the Beach, this year’s Superfine! will also take an environmental turn with installation art centered around the plastics that continue to pose a problem in our world's oceans and panel discussions at the intersection of science and art. I quite honestly cannot wait to see how our artists and galleries tackle the urgent issues facing us, and moreover continue to engage collectors at every level with incredible emerging contemporary art.”