Though LOVE came to dominate his career and over-shadow many of his other works, Indiana made important contributions to Pop Art. Indiana’s fascination with letters, numbers, and typography was evident in all of his work. His use of familiar images and language to comment on the American way of life was insightful. As evidenced by the 2013 survey of his work at the Whitney Museum of American Art, "Robert Indiana: Beyond LOVE," critics and art historians are making the case for the importance and appreciation of his work outside of the limelight of "LOVE."
After the massive success of "LOVE" in the 1970s, Indiana retreated from the New York art scene to Vinalhaven, a remote island off the coast of Maine. Indiana lived and worked there until his death.