The Museum of Modern Art announces the appointments of Rob Baker as Director of Marketing & Creative Strategy and Leah Dickerman as Director of Editorial & Content Strategy. Together they will lead MoMA’s creative team, setting and executing an integrated strategy to serve the mission and curatorial goals of the institution. The roles reflect the Museum’s deep commitment to sharing its collection, knowledge and scholarship and providing new opportunities for audience engagement.
Ms. Dickerman and Mr. Baker will co-lead the effort to share stories and create conversations about the art MoMA collects and displays. These are new and collaborative positions at MoMA, representing a transformation of its approach to storytelling and marketing that will use both traditional and new media in innovative ways to showcase great art and artists, reach new audiences and deepen engagement.
MoMA Director Glenn Lowry said, “I am delighted to welcome Rob, who brings to MoMA his formidable marketing and communications leadership experience, and congratulate Leah, who has been a thought leader, curator, and scholar, and will now apply those extraordinary talents in new and different ways. They are both uniquely qualified for the vital roles they are about to play at MoMA as it looks to the future. Together they will provide leadership across the organization to develop a compelling strategy that is creative, thoughtful, and inclusive, and brings together voices within and from outside MoMA.”