Museum  January 8, 2018

High Museum Highlighted for Reaching A More Diverse Audience

Courtesy High Museum of Art.

The High Museum of Art.

In a recent interview on Weekend Edition, High Museum of Art director Rand Suffolk discussed with NPR's Lulu Garcia-Navarro how the Museum undertook to engage a more diverse audience, one that better represents the population of Atlanta. American museums, from artists, to staff, to visitors, tend to be largely white. Through a series of initiatives, the High has tripled its percentage of nonwhite visitors in recent years, expanding its audience and better achieving its mission of engaging all of their community with art. By shifting the focus of the museum to being "Here For You," the High sought to orient all of their offerings, from exhibitions to programs, to being audience driven. Through the success of these programs, they are becoming a national leader of diversity in staff and audience engagement.