Children, shoes, album covers, and women’s fashions, dominate this early period of commissioned commercial work and artistic projects. But intimate drawings of young men, archival material from a world tour through Europe and southeast Asia, and drawings produced with his mother, present the complexities of Warhol’s personal journey for success at the start of his career. Foremost to the narrative of this exhibition, Adman lays bare the visual and aesthetic foundation, one dependent on a commercial sensibility, that influenced Warhol’s entire artistic career.
This exhibition is a collaboration between The Andy Warhol Museum and Art Gallery of NSW, Sydney and was curated by Nicholas Chambers, senior curator, modern and contemporary international art at Art Gallery of NSW. The exhibition at The Andy Warhol Museum is organized by Jessica Beck, The Warhol’s Milton Fine curator of art.
The Adman: Warhol Before Pop exhibition is accompanied by a catalogue co-published by The Andy Warhol Museum and Art Gallery of NSW, Sydney. The hardcover, 248 page book includes over 150 illustrations and essays by Warhol scholars and other experts in their field, providing insight into the beginning of Warhol’s career, from his award‐winning work as a commercial illustrator through to his first, little‐known exhibitions. The publication is available at The Warhol Store; call 412-237-8303.
Exhibition-related public programs
Andy Warhol’s Business Art with Anthony E. Grudin, Alex J. Taylor, and Blake Gopnik
Saturday, April 28, 2018, 2 p.m.
The Warhol theater
In conjunction with the exhibition Adman: Warhol Before Pop, Anthony E. Grudin, assistant professor of art history at The University of Vermont, reads from his 2017 publication Warhol’s Working Class: Pop Art and Egalitarianism, which explores Andy Warhol’s creative engagement with social class. During the 1960s, Warhol’s work appropriated images, techniques, and technologies that have long been described as generically “American” or “middle class.” Alex J. Taylor, assistant professor and academic curator at University of Pittsburgh, will present new research on Warhol’s now iconic canvases of Campbell’s Soup cans and his engagement in the 1960s with corporations, specifically, America’s burgeoning packaged food industry.